Henok Mebratu
Henok has been making films in Ethiopia since 2002, first as an instructor, director and editor at what was then the country's largest private film school, and from 2008 running his own production operation in Addis Ababa.
The filmography runs in two directions. As a director and producer he has made documentaries for the African Union, the European Union, UNDP, the Tony Blair Africa Governance Initiative and Al Jazeera, with work screened at the United Nations General Assembly in New York, at European Union headquarters in Brussels, in Monte Carlo, and in the African Union Conference Hall in front of more than thirty heads of state. As an editor and colourist he has cut four Ethiopian feature films, more than ten documentaries and over one hundred and fifty commercials.
He was a national winner of the International Emerging Film Talent Association pitching contest, took Ethiopia's national selection to the Cannes Film Festival in 2012, and has since returned to Cannes and to Berlinale. He trained in computer science before film, which is why the data workflow on our shoots tends to be tighter than the industry average.
Alongside client work he has run filmmaking workshops and mentoring in Addis Ababa with visiting international professionals, which is where a good part of our crew bench comes from.
Not a one-man show
Henok is personally involved in every project, but Film Ethiopia works as a network. For each production we assemble the people it actually needs: producers and assistant directors, directors of photography, sound recordists, gaffers and grips, licensed drone pilots, art department, medics and security advisers, fixers resident in each regional state, interpreters for each language group, editors, colourists and composers.
That structure is deliberate. It means a two-person documentary team is not paying for infrastructure it does not need, and a fifty-person commercial unit is not held up because one company does not have the depth. We reach the resources of the whole country and the wider region, and we size the team to the client's brief and budget.
How we work
We quote with government fees at cost, third-party costs at cost, and our own fee on a separate line. We do not mark up crew or vehicles. We sign NDAs as a matter of routine. We tell clients when a shot is not going to be approved, when a schedule needs another travel day, and when they are about to spend money they do not need to spend.
We also decline work. If a brief asks us to stage a community, misrepresent a contributor or put someone at risk for a shot, we will say no and explain why.